William Alanson White Institute

Tasked with crafting a fresh logo for a leading psychoanalytic institution, the project was a balancing act between honoring its storied past and emphasizing its forward-thinking ethos. The resulting logo is a visual manifesto that encapsulates the Institute's dedication to innovative psychoanalysis, relationship-building, and the ever-changing mental health landscape. This wasn't just a design challenge—it was an exercise in encapsulating complex narratives and values into a singular, compelling image.