Textile Takeback
Helping the global fashion industry move towards zero waste.
Logo design, Branding design, UX Design
92 million tons of textile waste hit landfills annually—an unsettling reality. Textile Takeback™ tackles this head-on by converting waste fabric into raw materials, pushing the fashion industry closer to a zero-waste reality. I've crafted the logo, identity, and website for the initiative, all designed to reflect this ambitious mission
Additional Credit
— Creative Manager, Julie Finn
— Photography by Daniel Ray photography
— Production by Fenton Productions
— Copywriting by Brand Sisters
— Web Development by From Somebody Else
Logo animation
Hangtags on apparel
Woven label
Hangtag on fabric
Website
Textile Takeback Process
The Textile Takeback logo serves a dual purpose: it's both functional and a visual nod to the brand's commitment to a circular economy. The infinity symbol underlines the recycling loop, while interwoven fibers point to responsible resource use. The double Ts are a subtle reinforcement of the company name, adhering to a clean, modern design that's optimized for digital and print. The all-black color scheme? That's directly inspired by the black yarn resulting from their takeback process.