Psychoanalytic Association of New York
A Modern New Logo For a NYU Institution.
Logo Design
The Psychoanalytic Association of New York (PANY) is a reputable organization of professional psychoanalysts and psychoanalytic psychotherapists. They are committed to advancing and disseminating knowledge about the psychoanalytic theory, technique and practice. They host a range of activities, educational programs and conferences to raise awareness of psychoanalytic ideas to both professional and general public. PANY is a respected organization in the state of New York, and it is one of the most prominent and prestigious organizations of its kind in the region. It creates opportunities for experienced practitioners, as well as students and trainees of psychoanalysis, to engage in learning, research and community building with one another. They strive to provide a welcoming and inclusive environment for anyone interested in understanding and learning more about the field of psychoanalysis.
Additional Credit
— UX design and development by Monday Loves You
The logo I designed for the Psychoanalytic Association of New York (PANY) is a representation of the organization's mission and ideals. The abstracted human figures in embrace, symbolizes the concept of human connection and support, representing the core principles of psychoanalysis, which is based on the relationship between patient and therapist. The color scheme used in the design is intended to convey a sense of care, professionalism and expertise. The simplicity and minimalism of the design provides an elegant and timeless look that can be easily recognized and remembered.
