The design of the logo centers around two abstracted human forms engaged in an embrace. Throughout the design process it became clear that PANY wanted to make their work accessible and remove the stigma around psychoanalytic therapy. People are the focus of their work and thus play a central role in the logo itself.
Check out these while you're at it.
Making Illinois a Great Place to Give Birth and Be Born
Reducing Greenhouse Emissions in St. Louis
St. Louis Energy Benchmarking Report
Promoting Mask-Wearing Through Personal Conversations.
A New, Family-Owned Brand of Kettle Corn
Ma & Pa's Kettle Corn
Designing for the Future of Music Education
Getting Pets Home Quickly and Safely
Priority Pet Porters